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A Glimpse of a Future to Change the Now

by Alexander Rose - Twitter: @zander on June 18th, 02009

 

Today a million copies of the  International Herald Tribune were distributed that were dated 6 months from now… after the Copenhagen climate talks.

In a front-page ad in today’s International Herald Tribune, the leaders of the European Union thank the European public for having engaged in months of civil disobedience leading up to the Copenhagen climate conference that will be held this December. “It was only thanks to your massive pressure over the past six months that we could so dramatically shift our climate-change policies…. To those who were arrested, we
thank you.”

There was only one catch: the paper was fake.

Looking exactly like the real thing, but dated December 19th, 2009, a million copies of the fake paper were distributed worldwide by thousands of volunteers in order to show what could be achieved at the Copenhagen climate conference that is scheduled for Dec. 7-18, 2009.

The effort was orchestrated through a joint effort bythe always amazing Yes Men and Greenpeace. While this is not the first time someone has produced an artifact from the future as a way to change the way people are acting now, this is certainly one of the most ambitious efforts.  Kudos.

One of my favorites parts of the paper are the ads like the one from BP below: